Top 5 Beauty Retail iOS Apps in Italy: Q2 2024 Performance

In Q2 2024, the top beauty retail iOS apps in Italy demonstrated varied performance in terms of downloads and weekly active users. This data, sourced from Sensor Tower, provides insights into the trends for these applications.

SEPHORA - Maquillage, Parfum saw a significant peak in downloads at the beginning of the quarter, with 80K downloads in the week of April 15. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to around 17K by the last week of June. Weekly active users mirrored this trend, peaking at 129K in late April and then decreasing to approximately 82K by the end of June.

Notino: profumi e cosmetici experienced fluctuating download numbers, starting with 4.7K downloads at the beginning of April, dipping mid-quarter, and then surging to about 13K by the end of June. The app's weekly active users also showed a significant increase, rising from 28K in early April to 36K in the final week of June.

Douglas - Parfüm & Kosmetik had a relatively stable performance with downloads ranging between 3.6K and 6.3K throughout the quarter. Weekly active users remained consistent, fluctuating around the 30K mark, peaking at 34K in late April, and ending the quarter at approximately 32K.

LOOKFANTASTIC: Beauty & Makeup showed modest download numbers, ranging from 500 to 1.7K per week. The app's weekly active users increased from 3.3K at the start of April to about 4K by mid-June, before slightly dropping to 3.8K by the end of the quarter.

Marionnaud maintained a steady download rate, starting at 631 in early April and reaching 729 by the end of June. However, there was no data available for weekly active users.

For more detailed insights and analysis, visit Sensor Tower's comprehensive reports.